The first AI-supported supervision experience for professional coaches
Reflecta blends private reflection, AI pattern insight, and facilitated human conversation into one continuous development journey that deepens client impact.
Coaching is important work
Yet developing as a coach can feel solitary.
You sense there is more to see in your sessions but you can’t always name it.
By the time you notice what really happened,
the space to explore it has often closed.
Reflection often is rushed or forgotten
Supervision often occurs too late to make the meaningful lessons stick
Patterns in our coaching, and how we are “Being”, often goes unnoticed
Reflecta was designed to change this.
The Three Layers of Reflective Insight
You
You use Reflecta to pause and reflect on what happened in your coaching conversation.
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- What stood out?
- What shifted for the client?
- Where did the conversation move or stall?
- What is this asking you to notice about yourself as a coach?
Reflecta
Reflecta helps you observe how you were being as the coach.
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Your habitual ways of listening and responding
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The perspectives you naturally bring into a conversation
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The moments where you expand a client's thinking or unintentionally limit it
Group Supervision
A UNIQUE group experience to deepen learning with others who can help you see what you can't.
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Gain perspectives you can't access alone
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Deepen learning through shared inquiry
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Surface blind spots in a safe, guided environment
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Bring awareness into how you actually coach
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Expand your repertoire through the wisdom of different coaching traditions
As you journey, you become a more conscious, present, and effective coach, which shifts everything for your clients
Meet Reflecta
Reflecta is a private AI reflection partner designed specifically for coaches. Its purpose is simple, to give coaches a place to pause, notice, and understand their own way of being
Affordable, 24/7 access to quality supervision
Explore deeper questions about your practice
Think immediately after sessions before the moment fades
Notice patterns emerging across sessions over time
Understand your Way of Being as a coach
Reflecta does not replace supervision,
It deepens it
Group Supervision
Where private reflection becomes shared learning.
Reflecta’s facilitated group supervision sessions bring coaches together to explore the patterns and themes emerging from their reflective practice. These gatherings create a structured, supportive environment where reflection deepens through shared perspective, curiosity, and dialogue.
You don't just bring questions. You bring insights from your Reflecta sessions - moments that are still asking something of you.
Bring Reflecta insights into live, guided conversation
Gain perspectives you can't see from the inside
Surface blind spots through group inquiry
Build the reflective capacity that develops how you coach
6x sessions per year, included with Reflecta Pro.
Reflecta combines two powerful formsof intelligence.
AI can optimize, humans can care.
AI can calculate, humans can feel significance.
AI can hold more information than any one person, and it doesn't have an off day. What it cannot do is sit with complexity, sense what matters, or understand what it means to be a coach in a particular moment with a particular client.
Human supervision brings exactly that. The insights Reflecta surfaces becomes even more meaningful when a human being helps you understand what it means for you.
Combining AI and human supervision makes the relationship richer.
AI excels at identifying patterns and supporting reflection.
Humans excel at sensing meaning, emotion, and significance.
"When we combine these two intelligences wisely, we gain something unprecedented, a partnership between computational clarity and biological appropriateness.”
Dr Etienne van der Walt
Simple, affordable, transparent pricing.
Both plans include unlimited access to the Reflecta tool.
The Pro plan adds live group supervision with experienced coaches.
Reflecta Only
Use the power of Reflecta tool in your own practice, whenever you need a reflection conversation partner to think about your coaching
$10/per month
Unlimited access to Reflecta 24/7 for the duration of your subscription
Access to emails re trends and trend related articles
Guide to using Reflecta
Reflecta PRO
Combines Reflecta with group supervision
$25/per month
Access to 6 online gatherings per year
Unlimited access to Reflecta 24/7 for the duration of your subscription
Access to emails re trends and trend related articles
Guide to using Reflecta
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Our Founders
Reflecta was not created as a technology first product.
It emerged from decades of hands-on coaching, supervision, and deep commitment to developing coaches.
Karen and Jenny bring over 50 years of combined experience working with leaders, organisations, and coaches across the world and a shared belief that reflection is at the heart of meaningful growth.
Reflecta is the result of years of conversation, experimentation, and practice — a new supervision experience designed to embrace our humanity and harness the power of the tools available to us
Jenny Hogarth
- Executive Coach
- Entrepreneur
- Early AI Pioneer in Coaching
Karen White
- Master Certified Coach (MCC)
- Coach Developer
- Supervisor